How Scandi Style started and were we are now:
Back in the 1960s and ’70s Scandinavian fashion meant the bold, primary-coloured prints of the Finnish label Marimekko. In the 1980s Marc O’ Polo was the Swedish-German smart-casual brand of choice for the yuppie about town. Then, in the 1990s, boutiques and upscale department stores made a pre-Scandi noir killing with feminine bohemian Danish designs by Day Birger et Mikkelsen and, later, By Malene Birger. In the noughties you could not call yourself a hipster without a pair of skinny black jeans by Cheap Monday
Over the decades the design kudos of Norway, Sweden and Denmark has been amalgamated in our minds to become something amorphous yet distinctive that we now know as ‘Scandi style’. It is an aesthetic that traverses the chunky Faroe Islands hand-knit of The Killing’s protagonist Sarah Lund and the sharp and luxurious leather biker jackets that have been bestsellers for the Stockholm-based label Acne Studios, an international player that shows its collections during Paris fashion week.
In recent years scores of Scandinavian fashion houses have broken through – there are whole boutiques devoted solely to labels from the region. Scandi style is in - but we try to take Scandi Style to the next Level with our Scandi Statement Jewellery ;) .